Free guide
CreateyourGoogleMyBusinessprofile,stepbystep.
Your Google profile (Google Business Profile) is often the first place a customer discovers your café, bar or restaurant. Here's how to create it, verify it and connect it to your site — for free.
Why it's essential
Without a Google profile, you're invisible on Maps
When someone searches « restaurant near me » or « bar open now », Google shows Business Profile listings first — on Maps and in search. No profile, no presence at that deciding moment.
- Show up on Google Maps and in « near me » searches
- Display hours, photos and reviews — what customers check before coming
- It's free, and often your very first contact with a customer
- It strengthens the local SEO of your website
Step by step
Create your profile in 6 steps
- 1
Sign in with a Google account
Go to google.com/business and sign in with a Google account (free). Ideally use an address dedicated to the venue.
- 2
Add your business
Enter the name of your café, bar or restaurant. If it already appears, claim it; otherwise, create it.
- 3
Fill in your details
Address, primary category (Café, Bar, Restaurant…), phone and website. The category is essential for local SEO.
- 4
Verify your business
Google confirms the profile is yours: by phone, email, video or postcard. This is the key step to appear publicly.
- 5
Complete and optimise
Add your hours, great photos, your menu, your attributes (terrace, Wi-Fi, accessibility…) and a description with your keywords.
- 6
Connect your profile to your site
Put your site's URL on the profile. Your profile sends traffic to your site, and your site shows your Google reviews: the virtuous circle of local SEO.
Frequently asked questions
Is creating a Google profile really free?
Yes, completely. Creating and managing a Google Business Profile costs nothing.
How long does verification take?
From a few minutes (phone or email) to about five business days if Google sends a postcard.
What if my profile already exists?
You claim it instead of creating it. Propelo can then pull its info to build your site.
Do I need a profile to use Propelo?
No, but it's strongly recommended: Propelo uses your Google profile to pre-fill your site in minutes.
How Propelo builds on your Google profile
Once your profile is live, Propelo pulls its information — name, address, hours, photos, reviews — to build your site in minutes. Your Google reviews appear on your site, and everything stays consistent between Google and your venue online.
Profile ready? Let's build your site.
Propelo turns your Google profile into a real site, in minutes. No agency, no code.