« How much does a website cost? » It's THE question. And in 2026 the real answer depends mostly on who builds it. Here's an honest comparison of European prices — agency, freelancer, online builder — and where Propelo fits in.
The gaps are huge: you can pay €6,000 or €0 upfront. But the headline price often hides what matters — maintenance fees, the time you spend, and the quality of the result. Let's untangle it.
The options
Four ways to build a site — four budgets
- Web agency: €2,000 – €6,000 upfront, then €80 – €150/month maintenance. Great result, but slow and costly.
- Freelancer: €800 – €2,500, highly variable quality, maintenance case by case and subject to availability.
- Online builder (Wix, Squarespace…): €12 – €40/month, but you do everything yourself — design, copy, photos, SEO.
- Propelo: €0 upfront, €39/month, built for you by AI from your Google listing.
The real number
What you actually pay in the first year
To compare like with like, let's look at the total first-year cost — build plus subscription or maintenance included.
At this point Propelo is already level with the cheapest option — except here, you build nothing yourself. And these amounts don't even include the most expensive item of all: your time.
The hidden cost
Time: the bill everyone forgets
A DIY builder is « cheap »… if your weekend is worth nothing. An agency is fast for you, but slow to deliver. Here's how long until your site is actually live.
Beyond price
Cheapest isn't always best — unless it does everything
DIY is cheap but costs you hours and often gives a generic site. An agency is excellent but expensive and slow. Propelo combines both upsides: a site built for you, like an agency, at the price of a DIY subscription.
Why Propelo offers the best value for money
Concretely, for roughly the price of the smallest DIY subscription, you get:
- A site built for you, not an empty template to fill in
- Made for hospitality: menu, reservations, hours, Google reviews
- Trilingual FR / NL / EN included
- Hosting, HTTPS and updates included
- AI-generated Instagram and Facebook posts
- Editable by you in two clicks, no developer
All of it for the price of one or two covers a month, no commitment. You stay in control, we do the work.
In short
In 2026, a beautiful site no longer costs a fortune
An agency is still an excellent choice for large, bespoke projects. But for a café, bar or restaurant that wants a professional, fast, up-to-date site, paying thousands of euros no longer makes sense. The right site, at the right price, is now within reach of a subscription.
Sources
- Indicative price ranges for the Belgian and European market — web agencies and freelancers (2025-2026).
- Public subscription pricing of online site builders (Wix, Squarespace, etc.).
- Propelo pricing — see the Pricing page.
Indicative figures, aggregated from public sources. They illustrate general trends and may vary by context.
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